Meal kit sampling is a marketing technique where companies offer consumers a trial of their product alongside a delivered meal.
SPN partners with a dozen meal delivery companies to include samples and inserts into weekly meal kit deliveries. Programs can be scaled from minimum 50,000 samples to 500,000 samples.
Why it works
This type of sampling is a popular marketing technique because it allows customers to try a product at the point of consumption, whether that be at home, the workplace, or conference. This helps to build trust with the brand and encourages customers to become repeat buyers. It also allows companies to showcase the quality and convenience of their product, which can be difficult to convey through traditional advertising.
This technique is commonly used in the food industry, where companies may offer a variety of meal options, such as vegetarian, gluten-free, or keto-friendly. It is also used by companies that cater to specific dietary needs, such as those with food allergies or sensitivities.
Overall, meal kit sampling is an effective marketing technique for companies that offer tasting options. It allows them to attract new customers, build brand loyalty, and showcase the quality and convenience of their products.
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