Guerrilla and Intercept Sampling

event sampling on foot at the US Open
Sample without sponsorship costs

Intercept product sampling is a marketing technique where businesses offer free product samples to consumers in public places such as shopping malls, parks, or other public locations. The goal is to intercept consumers, engage with them, and offer them a free sample of a product in the hopes that they will try the product and become a customer. Intercept product sampling is a popular marketing technique because it allows businesses to reach a large number of potential customers quickly and effectively.

SPN has the capability to target consumers for sampling at a wide range of venues. SPN’s product representative teams distribute samples and coupons at business centers, on street corners, public transit hubs, parks, beaches, and event exits.

Intercept product sampling is commonly used in the food and beverage industry, where companies may offer free samples of new products or new flavors of existing products. For example, a company that produces energy drinks may set up a booth in a public location and offer free samples of their new energy drink to people passing by. The hope is that people will try the drink, enjoy it, and become regular customers.

Overall, intercept product sampling is an effective marketing technique for businesses to introduce new products or promote existing products to a large number of potential customers. It allows businesses to engage with consumers directly and create a positive impression of their brand.

event sampling interaction
What’s Included
  • Research and identify prime target venues
  • Create visuals such as apparel and bags
  • Provide storage and shipping
  • Hire and train staff
  • Promote and sample products at locations
  • Provide photo recap and program evaluation

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