Trial Tactic: Became an established loyalty builder at target specific events
Background
Propel hired Lieberman Research to conduct on-site surveys. Their research strongly supported the sampling strategy.
History
PEPSICO has been an SPN client since 1993. SPN has worked closely with their brands Quaker, Gatorade, and Propel.
SPN Execution
- SPN handled the Propel launch from 2000-2008 and again from 2013-2018
- Samples were given to committed exercisers at a variety of events across the U.S.
- 10M+ cold bottles distributed
- 2.5M+ powder packs distributed
Results
Increased intent to purchase by 68%
Increased brand awareness by 67%
