Case Study

PEPSICO: Propel Water
Trial Tactic: Became an established loyalty builder at target specific events

Propel hired Lieberman Research to conduct on-site surveys. Their research strongly supported the sampling strategy.


PEPSICO has been an SPN client since 1993. SPN has worked closely with their brands Quaker, Gatorade, and Propel.

SPN Execution

  • SPN handled the Propel launch from 2000-2008 and again from 2013-2018
  • Samples were given to committed exercisers at a variety of events across the U.S.
  • 10M+ cold bottles distributed
  • 2.5M+ powder packs distributed


Increased intent to purchase by 68%
Increased brand awareness by 67%