Who is SPN Sampling?

Our Event Sampling Philosophy

We believe grassroots event sampling is the most effective way to reach target consumers. Receiving a sample in the context of an enjoyable, relevant, social event increases trial, brand awareness, and potential conversion to brand loyalty.

Our History

Specialized Promotions Network (SPN) was founded in Laguna Beach, California, and has been at the forefront of sampling since 1982.

We are currently headquartered in Denver, Colorado where we remain an industry leader in national sampling execution.

SPN’s impressive team knows events like no other agency. Our relationships with tens of thousands of events span decades. This insight allows us to align the most relevant venues with brands and to provide the most effective experiential marketing activations and product sampling programs nationally.

We tie all of the elements together in an activation to create a cohesive brand image that generates trial, drives usage, and creates product demand. Our highly successful sampling campaigns foster loyal brand advocates and result in consumer buzz and memorable experiences.

Some Kind Words From Our Industry

“These folks understand grassroots marketing from the ground-up. We value their innovative concepts to reach consumers with our brands.”
– Riviana Foods

“SPN has cornered the market on cold beverage sampling during fitness occasions.”
– Propel

“SPN is one of the strongest Hispanic-focused sampling partners.”
– Event Marketer